Which publishing path should I use?
Jurni-hosted pages
Use the Jurni-hosted path when the experience should run in Jurni’s storefront environment. For Shopify brands, the initial route can use Shopify’s app-proxy path. After a custom Jurni subdomain is connected, you can use branded Jurni campaign URLs on that subdomain. This is usually the simplest path for Jurni-hosted campaigns because the page uses the Jurni storefront, cart/integration setup, and tracking path configured for that shop. Set up a custom subdomain →Shopify Pages
Use Shopify Pages when the experience specifically needs to live at a native Shopify/pages/ URL and run inside the Shopify theme environment.
This can be useful when your team wants:
- a native Shopify Page URL;
- the store’s theme header/footer or theme layout;
- Shopify theme/app scripts that belong to that environment.
Headless and non-Shopify storefronts
If your storefront does not use Shopify Online Store as the frontend, use the publishing, cart, checkout, and tracking path agreed with the Jurni team. A Shopify theme app block does not publish into a separate headless frontend. WooCommerce, Salesforce, or a custom storefront also does not automatically use Shopify Pages or the Jurni Shopify cart. Choose your setup →Page URL vs. Smart Link
These have different jobs: Page URL = where the experience itself is published. Smart Link = the campaign-facing URL whose destination is managed in Jurni. A campaign can use one Smart Link while the underlying destination changes later, or while that Smart Link becomes the entry point for an experiment. Use a Smart Link when paid media, email, creators, QR codes, or experiments should have a stable entry URL. For experiments, the Smart Link connected to the test is the URL that should receive experiment traffic.The marketer launch flow
1
Finish and review the page
Check copy, mobile/desktop layout, product or conversion path, and anything the campaign brief requires.
2
Publish to the right environment
Use Jurni-hosted publishing, Shopify Pages, or your agreed headless/custom path. Preview is not the final live environment.
3
Create or choose the campaign link
Use a Smart Link when you want a stable campaign URL you can manage centrally.
4
Test the exact URL you will send traffic to
Open the real campaign link and verify destination, purchase/conversion action, offer, integrations, tracking, consent, and mobile.
5
Launch and monitor
Once traffic is live, avoid casual routing or page changes that make results harder to interpret.
Which one should I choose?
Choose Jurni-hosted when you want the standard Jurni campaign runtime and do not specifically need Shopify’s theme environment. Choose Shopify Pages when the/pages/ URL and theme/app environment are part of the requirement.
Choose the custom/headless path when your storefront architecture requires it.
If the decision depends on a cart, consent, tracking, or theme app, test that dependency before changing a live campaign destination.
Before sending traffic
Use Check your campaign link. It covers the real launch check: destination, parameters, purchase flow, forms/reviews, tracking, and consent. For the full campaign workflow rather than only publishing controls, use Launch your first campaign.After launch
- Change page content: Update or unpublish
- Change campaign destination: Change a Smart Link destination
- Start an experiment: Create an experiment