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Jurni is organized around one continuous workflow: create the right experience for a campaign, connect it to the real customer action, launch it through the right URL, and use performance data to improve it.

The main parts of Jurni

Experiences

An experience is the page or journey you create in Jurni. You can start with AI, a template, an existing page, or a blank canvas and then refine every section in the editor.

Products and commerce

Connect the products, variants, selling plans, bundles, offers, forms, or destinations the customer should interact with. The available setup depends on whether you use Shopify, a headless storefront, or another commerce platform. Publishing makes an experience available at a live URL. A Smart Link is a campaign-facing link whose destination you can manage in Jurni without repeatedly changing the link in your ads or campaigns.

Tests and analytics

Tests use a Smart Link to split incoming traffic between variants. Experience and test reporting help you compare customer behavior, orders, revenue, and other available metrics.

A typical campaign in Jurni

1

Create the experience

Start from your campaign brief, ad creative, product, offer, or reference page.
2

Connect the customer action

Confirm the product, cart, checkout, form, or destination behind every important CTA.
3

Publish and verify

Publish using the appropriate setup and test the full customer journey on mobile and desktop.
4

Send traffic

Use the live page URL or a Smart Link in your campaign.
5

Review and improve

Use reporting or a focused test to decide what should change next.

Find the right documentation

Build Experiences

Learn how to create and edit pages in Jurni.

Products & Commerce

Connect products, offers, subscriptions, bundles, cart, and checkout.

Publishing

Choose a publishing path, manage URLs, and go live safely.

Tests & Analytics

Run tests and understand experience performance.