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Jurni Core connects a Shopify Online Store to Jurni’s tracking and attribution layer. It runs on the Shopify storefront so a shopper who moves from a Jurni page into Shopify can keep the Jurni session, visit, experiment, and cart context needed for downstream measurement.
If Jurni Core is not active on a Shopify Online Store, traffic can still reach a Jurni page, but Jurni may lose the storefront/cart evidence required to connect later Shopify activity and orders back to the correct Jurni visit.

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When this setup applies

Use this activation flow when the shopper-facing store is a standard Shopify Online Store using a Shopify theme. Do not use this theme-app-embed setup as the instructions for:
  • a Shopify Headless storefront
  • a fully non-Shopify storefront
Those environments load Jurni’s tracking integration differently. See Supported commerce platforms for the instructions that match your existing storefront.

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Activate Jurni Core

1

Open Jurni settings

In Jurni, open the account/setup area and find Activate Jurni Core.
2

Open Shopify

Use the activation action to open the Shopify theme editor for the connected store.
3

Enable the Jurni Core app embed

Enable Jurni Core in the theme/app-embed settings for the active theme.
4

Save the Shopify theme

Save the change in Shopify, then return to Jurni and confirm the Core status is active.

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What Jurni Core does

The current Shopify integration participates in the journey by helping Jurni:
  • maintain the anonymous Jurni session on the Shopify storefront
  • initialize/continue visit context
  • read experiment parameters such as jurni_ab_test_id and jurni_ab_variant_id
  • connect Shopify cart activity with the Jurni session/visit
  • preserve Jurni attribution data on the Shopify cart where available
  • capture checkout evidence through the Shopify integration/pixel path
  • connect eligible Shopify orders back to the most recent valid Jurni visit
Jurni’s current order-attribution model uses Jurni visit/cart/checkout evidence within its attribution window. Shopify’s Sales channel label is not the rule used to decide which Jurni page or experiment receives credit.

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Jurni-hosted pages vs. Shopify Pages

Core is especially important when a shopper starts on a Jurni-hosted page—such as an app-proxy or custom-subdomain URL—and then continues into the Shopify storefront/checkout. Native Shopify Pages are served inside the Shopify theme itself. They still rely on the Shopify/Jurni integration for Jurni measurement, but the page rendering and third-party-script environment is different from Jurni-hosted pages.

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Verify the installation

After activating Core:
  1. Open the live Shopify storefront in a new browser session.
  2. Enter through a Jurni page or Smart Link.
  3. Continue into Shopify and add a product to cart.
  4. If you are validating attribution, complete a test order.
  5. Confirm the Jurni session/experiment and order appear under the expected page or variant.

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Troubleshooting

If Jurni still shows Core as inactive:
  • confirm you enabled the app embed in the active Shopify theme
  • save the theme after enabling it
  • make sure you are looking at the Shopify store connected to the current Jurni workspace
  • check whether a theme change or duplication caused the app embed to be disabled in the new active theme

Related topics

Launch your first Jurni experienceShopify Setup OverviewTest a Jurni Page Against an Existing Website PageChoose your commerce setupShopify Headless Setup