Core events
The exact payload available to a third-party integration depends on that integration. Use the integration-specific guide when you need field names or implementation details for GTM, GA4, Meta, or a custom script.
PageView
Use PageView to understand how much traffic reached a Jurni page. Page views are not the same as unique visitors or sessions: one shopper can generate more than one page view during a journey.Click
Click events are most useful when important CTAs are identifiable. When configuring tracked elements, use clear CTA naming so downstream reports can distinguish actions such as:- Hero Add to Cart
- Learn More
- Start Quiz
- Checkout
- Select Bundle
Button when the event will be used outside Jurni.
AddToCart
AddToCart should represent the commerce action, not simply a click on a button that looks like an add-to-cart button. For debugging, confirm that the expected product and variant actually reached cart.Checkout
Checkout represents the transition into the supported checkout flow. Depending on your Shopify architecture, the checkout itself may be hosted on the Shopify root domain even when the Jurni experience is hosted on a subdomain.Order
Order is the downstream conversion event used for revenue and purchase reporting. Attribution depends on the Jurni context being preserved through the supported purchase path.Jurni and third-party events
Jurni events and platform-specific events are related but are not always one-to-one. For example, Meta and GA4 have their own naming, deduplication, consent, and session rules. Configure each integration intentionally rather than assuming every Jurni event should be duplicated exactly into every platform.Custom events
Some customer implementations require business-specific events such as quiz steps, email capture, or a custom subscription milestone. These should be designed with a stable event name and clear trigger condition before they are sent to downstream tools.Related guides
- Google Tag Manager
- Google Analytics and Meta Pixel setup
- Tracking pixels
- Attribution overview
- Metrics glossary