Create an Experience

An experience is the main page-building object in Jurni. It contains the page structure, design, product interactions, and publishing configuration that shoppers ultimately see.

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Ways to start

Jurni supports several practical starting points depending on what you already have:

• Generate with AI when you have a product, audience, campaign angle, or brief and want Jurni to create the initial page.
• Start from a template when an existing page structure is close to what you need.
• Build from scratch when you want to assemble the page section by section.
• Use a Figma reference when your team already has a designed desktop/mobile page that Jurni should recreate.
• Duplicate or reuse an existing experience/section when the approved structure already exists in the same shop.

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Generate with AI

When starting from AI, give Jurni the campaign context that should influence the page rather than only asking for a generic landing page. Useful inputs include:

• product or offer
• audience/persona
• traffic source
• campaign or ad angle
• page type, such as advertorial, creator page, listicle, PDP-style page, or long-form sales page
• required sections
• brand constraints
• source URLs, screenshots, or Figma references when relevant

Example:

Build a creator-led landing page for our protein powder. Traffic is coming from Meta ads focused on high-protein breakfast. Keep the product proof above the first Buy Box, use our existing review section, and make the mobile layout the priority.

After generation, treat the result as a draft: review every section, connect the real products, and QA the live commerce flow before publishing.

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Start from a template

Templates are useful when you want a known structure without starting from a blank page. Choose the closest page type, then replace the template’s content and product configuration with the campaign-specific version. Common page concepts in Jurni include:

• creator / UGC
• listicle
• advertorial
• long-form sales
• product-focused page
• video / VSL
• gifting or bundle page

Template availability can change as Jurni adds or updates patterns, so use the options visible in your workspace rather than relying on a fixed template list in documentation.

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Build from scratch

A blank experience gives you control over the section order and composition. A typical workflow is:

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Name experiences for how the team will find them

Use a name that identifies the campaign or purpose rather than a generic label such as “Landing Page 2.” Examples:

• Labor Day – Collagen PDP
• Meta – Creator Angle – Protein
• Black Friday – Bundle Page

Clear names become especially important when the same experience is used in Smart Links or experiments.

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What to configure before launch

A page is not ready just because the layout looks finished. Verify:

• desktop and mobile design
• product and variant selection
• Buy Box actions
• selling plans/subscriptions
• bundle or offer rules
• cart and checkout behavior
• tracking pixels and Custom Scripts
• publishing destination
• Smart Link / experiment routing, when used

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Related guides

• Experience Editor
• Managing Sections
• AI Chat Prompts
• Figma
• Products & Buy Boxes
• QA Checklist
• Publishing Overview