> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics & Meta Pixel Setup

> Configure Google Analytics and Meta Pixel in Jurni to track visitor behavior and ad conversions. Follow these steps to install both tracking tools on your pages.

**Google Analytics 4 and Meta Pixel are separate connections.** Use the guide for the platform your brand is configuring.

<CardGroup cols={2}>
  <Card title="Google Analytics 4" icon="chart-column" href="/integrations/google-analytics">
    Find the G- Measurement ID, save it in Jurni, and check the correct GA4 property.
  </Card>

  <Card title="Meta Pixel" icon="chart-no-axes-combined" href="/integrations/meta-pixel">
    Find the website Pixel ID, configure page tracking, and test the intended Meta data source.
  </Card>
</CardGroup>

## Which connection do I need?

Use **GA4** for website activity and campaign analysis in Google Analytics. Use **Meta Pixel** for the supported website events used by your Meta advertising setup. Some brands use both for different purposes.

If your tracking team already loads these tags through [Google Tag Manager](/integrations/gtm), review that installation before adding the same tag directly in Jurni.

**Connecting Meta Ads is different from configuring Meta Pixel.** The [Meta Ads connection](/integrations/meta-ads) grants access to an advertising account; it does not replace entering the website pixel used for page tracking.

## Verify the final destination

Test the actual published Jurni page, consent flow, and downstream checkout. Native Shopify Pages may already inherit tags from the theme or apps. Do not assume the same installation is needed twice.

See [Tracking setup](/getting-started/tracking-pixels) and [Integration troubleshooting](/integrations/troubleshooting).


## Related topics

- [Consent and Tracking on Jurni Pages](/integrations/consent-tracking.md)
- [QA Checklist Before Publishing](/building-funnels/qa-checklist.md)
- [Duplicate Tracking Events or Pixels](/troubleshooting/duplicate-tracking-events.md)
- [Jurni, Meta, GA4, and Shopify Numbers Do Not Match](/troubleshooting/analytics-differences.md)
- [Custom Scripts: Adding Third-Party Tracking Pixels](/integrations/custom-scripts.md)