> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Jurni Guides

> Practical Jurni guides for page building, prompting, templates, campaign workflows, and experimentation.

Practical workflows for building, launching, testing, and improving customer experiences with Jurni.

Start with the outcome you want. Each guide combines the right Jurni workflow with copy-ready prompts you can adapt to your campaign.

<CardGroup cols={2}>
  <Card title="Launch your first campaign" icon="rocket" href="/academy/start/first-campaign">
    Go from campaign brief to a published page, campaign link, QA, and your first test.
  </Card>

  <Card title="Build pages with Jurni AI" icon="wand-sparkles" href="/academy/playbooks">
    Use ads, screenshots, URLs, Figma, products, and approved brand context to build effectively.
  </Card>

  <Card title="Write better prompts" icon="message-square-text" href="/academy/prompting-101">
    Brief Jurni clearly, control the scope of edits, and preserve working behavior.
  </Card>

  <Card title="Browse the Prompt Library" icon="copy" href="/academy/prompt-library">
    Copy prompts for complete pages, focused edits, mobile, CRO, offers, tests, and QA.
  </Card>
</CardGroup>

## Page-building guides

<CardGroup cols={2}>
  <Card title="Turn an ad into a landing page" icon="megaphone" href="/academy/playbooks/ad-to-landing-page">
    Continue the promise and visual context that earned the click.
  </Card>

  <Card title="Recreate a page from a reference" icon="scan" href="/academy/playbooks/recreate-reference-page">
    Use a URL or screenshots as a reference while keeping your own brand, products, and claims.
  </Card>

  <Card title="Build from Figma" icon="figma" href="/academy/playbooks/figma-to-page">
    Turn approved designs into editable Jurni sections and verify the real interactions.
  </Card>

  <Card title="Improve message match" icon="route" href="/academy/playbooks/message-match">
    Align the page with its ad, audience, product, offer, and next action.
  </Card>
</CardGroup>

## Page types and campaign formats

<CardGroup cols={2}>
  <Card title="Advertorial" icon="newspaper" href="/academy/playbooks/advertorial">
    Build belief through education before transitioning into the product.
  </Card>

  <Card title="Listicle" icon="list-ordered" href="/academy/playbooks/listicle">
    Turn distinct buying reasons into a clear, skimmable experience.
  </Card>

  <Card title="Founder story" icon="user-round" href="/academy/playbooks/founder-story">
    Connect the founder's real insight to why the product exists.
  </Card>

  <Card title="Creator page" icon="badge-check" href="/academy/playbooks/creator-page">
    Carry a creator's campaign angle into brand-owned product education and purchase.
  </Card>
</CardGroup>

## Templates and reusable building blocks

<CardGroup cols={2}>
  <Card title="Template Library" icon="library" href="/build/template-library">
    Start a new experience from Marketplace or one of your team's templates.
  </Card>

  <Card title="Saved Sections" icon="bookmark" href="/building-funnels/saved-sections">
    Reuse an independent copy of a section in another page.
  </Card>

  <Card title="Global Sections" icon="component" href="/build/global-sections">
    Keep a shared section connected across multiple pages.
  </Card>
</CardGroup>

## Experimentation guides

<CardGroup cols={2}>
  <Card title="Review a page before testing" icon="clipboard-check" href="/academy/playbooks/cro-review">
    Find clarity, proof, hierarchy, and purchase-path problems before generating variants.
  </Card>

  <Card title="Run your first A/B test" icon="flask-conical" href="/academy/playbooks/first-ab-test">
    Turn one insight into a controlled variant and route traffic through Jurni.
  </Card>

  <Card title="Decide what to test next" icon="lightbulb" href="/academy/playbooks/what-to-test">
    Prioritize hypotheses around meaningful customer decisions.
  </Card>

  <Card title="Build an optimization loop" icon="refresh-cw" href="/academy/playbooks/optimization-loop">
    Turn results into reusable learning and the next focused test.
  </Card>
</CardGroup>

## Start with a useful prompt

```text theme={null}
CONTEXT
[Traffic source, audience, campaign angle, and what the visitor already knows]

GOAL
[The one outcome this page or section should support]

SOURCES
[Products, ads, media, URLs, screenshots, Figma, or AI Knowledge]

BUILD OR CHANGE
[Exactly what Jurni should create or edit]

KEEP
[Copy, products, sections, styling, and behavior that must remain unchanged]

DO NOT
[Claims, prices, offers, reviews, or functionality Jurni must not invent]

VERIFY
[What Jurni should check before the task is complete]
```

For more examples, open the [Jurni Prompt Library](/academy/prompt-library).


## Related topics

- [Jurni Changelog](/changelog.md)
- [Jurni Prompt Library](/academy/prompt-library.md)
- [Learn with Jurni](/learn.md)
- [Build a Jurni page from Figma](/academy/playbooks/figma-to-page.md)
- [Attribution in Jurni](/analytics-reporting/attribution-overview.md)