> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Jurni?

> Understand what Jurni helps commerce teams create, launch, test, and improve.

Jurni helps commerce teams turn campaign ideas into customer experiences they can build, launch, test, and improve in one place.

Instead of starting every page from scratch or coordinating separate tools for building, commerce, publishing, and testing, your team can use Jurni to move from an idea to a live experience—and then learn from the result.

## What you can do with Jurni

### Build customer experiences

Create landing pages, product pages, advertorials, listicles, offer pages, and other campaign destinations. Start with Jurni AI, a template, an existing page, an ad, a screenshot, or a Figma design, then refine the result in the editor.

### Connect your real commerce journey

Use products, variants, selling plans, bundles, offers, cart behavior, and checkout paths from your existing commerce setup. Jurni works natively with Shopify and can also support headless and non-Shopify implementations.

### Launch, test, and improve

Publish the experience through the right route for your storefront, send campaign traffic through a Smart Link, and run focused tests. Jurni analytics help your team understand what happened and decide what to improve next.

<Note>
  In these docs, an **experience** means the page or customer journey your team creates and manages in Jurni.
</Note>

## How Jurni fits into your workflow

<Steps>
  <Step title="Bring in the campaign context">
    Give Jurni the product, offer, audience, creative, copy, or reference that should shape the experience.
  </Step>

  <Step title="Build and refine">
    Create the first version with Jurni AI, then make precise visual and content changes in the editor.
  </Step>

  <Step title="Connect and launch">
    Confirm the real product or customer action, publish the page, and test the exact URL your audience will use.
  </Step>

  <Step title="Learn and iterate">
    Review performance or run a test around one clear hypothesis, then use the result to improve the next version.
  </Step>
</Steps>

## Who Jurni is for

Jurni is designed for growth, ecommerce, performance marketing, creative, and experimentation teams that want to ship campaign experiences faster while keeping products, tracking, and the customer journey connected.

## Where to go next

<CardGroup cols={2}>
  <Card title="Follow the Quickstart" icon="rocket" href="/getting-started/step-by-step-setup">
    Go from initial setup to your first tested, live Jurni experience.
  </Card>

  <Card title="See how Jurni works" icon="route" href="/getting-started/how-jurni-works">
    Understand the main parts of Jurni and how they connect.
  </Card>

  <Card title="Choose your setup" icon="store" href="/getting-started/choose-your-setup">
    Find the right path for Shopify, headless, or another commerce platform.
  </Card>

  <Card title="Explore practical guides" icon="book-open" href="/guides">
    Use prompts and step-by-step playbooks for common campaign workflows.
  </Card>
</CardGroup>


## Related topics

- [Attribution in Jurni](/analytics-reporting/attribution-overview.md)
- [Offers for Shopify stores](/commerce/offers-overview.md)
- [Activate Jurni Core for Shopify](/getting-started/activating-jurni-core.md)
- [Connect Shopify Analytics for Jurni-Hosted Commerce](/getting-started/shopify-analytics.md)
- [Consent and Tracking on Jurni Pages](/integrations/consent-tracking.md)