> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Non-Shopify Setup

> Set up Jurni when the storefront and commerce flow are outside Shopify, including tracking, cart/checkout, and conversion requirements.

Use this setup when the shopper-facing storefront and commerce flow are **not powered by Shopify**.

A non-Shopify implementation is different from both Shopify Online Store and Shopify Headless. Jurni can load its browser-side tracking directly on a custom storefront, but product data, cart actions, checkout, and final conversion/order events must be connected to the systems used by your commerce stack.

## What needs to be defined

Before launch, document four parts of the integration:

1. **Storefront domains** — every domain where the Jurni session/visit needs to persist.
2. **Product and commerce source** — where products, variants, prices, and availability come from.
3. **Cart and checkout behavior** — which API or client-side action adds products and where shoppers are sent to complete payment.
4. **Conversion source** — which event or server-side signal represents a completed order/conversion for attribution.

Unlike Shopify, there is no single universal theme/app configuration that covers every non-Shopify platform.

## Jurni Core on a custom storefront

Jurni's generic browser script can run directly on a custom/headless storefront. It creates and maintains Jurni session/visit context and sends supported page/activity signals back to Jurni.

The exact host configuration can be scoped to the storefront hostname or root domain when required.

## Commerce and order attribution

Do not assume Shopify-specific attribution behavior applies to a non-Shopify store. Shopify implementations can rely on Shopify cart/order attributes and cart/checkout tokens; a non-Shopify implementation needs an equivalent event/data contract for its commerce platform.

<Warning>
  Before sending paid traffic, confirm with Jurni exactly how a completed purchase will be connected back to the originating Jurni visit. A page-view integration alone is not enough for revenue or conversion reporting.
</Warning>

## Setup checklist

<Steps>
  <Step title="Confirm the storefront and checkout domains">
    List every domain the shopper will move through from the Jurni page to checkout and confirmation.
  </Step>

  <Step title="Install Jurni tracking">
    Add the Jurni browser script to the required storefront pages and confirm a session/visit is created.
  </Step>

  <Step title="Define product and cart behavior">
    Confirm how Jurni should receive product data and what action/API is used for add-to-cart and checkout.
  </Step>

  <Step title="Define conversion tracking">
    Agree on the purchase/conversion event and the identifiers available to connect it back to the Jurni visit.
  </Step>

  <Step title="Configure third-party tracking">
    Decide which analytics/pixels are loaded by Jurni versus the existing site/tag manager.
  </Step>

  <Step title="Run an end-to-end test">
    Test the real live flow through purchase and confirm both Jurni analytics and the external analytics stack receive the expected events.
  </Step>
</Steps>

## Publishing

Non-Shopify brands normally use Jurni-hosted pages/Smart Links on the configured Jurni domain or a custom publishing/integration path. Native Shopify Pages and the Shopify `/apps/jurni/` app proxy do not apply.

## Related guides

* [Supported commerce platforms](/getting-started/choose-your-setup)
* [Shopify Headless Setup](/getting-started/shopify-headless)
* [Publishing Jurni Pages](/publishing/overview)
* [Attribution Overview](/analytics-reporting/attribution-overview)
* [Custom Events](/analytics-reporting/custom-events)


## Related topics

- [Purchase paths for headless and non-Shopify stores](/commerce/non-shopify-purchase-flows.md)
- [Shopify Headless Setup](/getting-started/shopify-headless.md)
- [Choose your commerce setup](/getting-started/choose-your-setup.md)
- [Publishing Jurni Pages](/publishing/overview.md)
- [Shopify Setup Overview](/getting-started/shopify-setup-overview.md)