> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Setting Up AI Knowledge in Jurni

> Configure AI knowledge features in Jurni to power intelligent responses. This guide covers how to set up and manage your AI knowledge base.

Use **Settings → AI Knowledge** to give Jurni reusable instructions about your brand. This is where you keep guidance you would otherwise repeat in every conversation.

There are two parts: **Guidance** for standing instructions, and **Skills** for reusable instructions Jurni can select when relevant to a task.

## Put information in the right place

| Information                                                                    | Best place                                         |
| ------------------------------------------------------------------------------ | -------------------------------------------------- |
| Logo, colors, and typography                                                   | [Brand Settings](/getting-started/brand-settings). |
| Brand voice, approved terminology, and standing restrictions                   | **Guidance** in AI Knowledge.                      |
| A repeatable task such as writing product education or reviewing campaign copy | A **Skill** in AI Knowledge.                       |
| This campaign's audience, ad, offer, deadline, and requested edit              | The current chat prompt and attachments.           |
| Real product choices, prices, variants, and subscription plans                 | The connected product and commerce configuration.  |

Knowledge gives the assistant context. It does not create a product, change a checkout price, or guarantee that every generated sentence is correct.

## Add brand guidance

<Steps>
  <Step title="Open the correct shop">
    Confirm the brand in the shop switcher, then go to **Settings → AI Knowledge**.
  </Step>

  <Step title="Write Guidance">
    Add concise instructions about voice, approved facts, required wording, and what the assistant should avoid. Keep temporary campaign instructions in the chat instead.
  </Step>

  <Step title="Select Save guidance">
    Wait for the confirmation. Text left unsaved in the field is not the same as updated guidance.
  </Step>

  <Step title="Test a real request">
    Start a focused conversation using an approved product or brief. Review whether the resulting copy follows your instructions before using it in a live page.
  </Step>
</Steps>

For example:

```text theme={null}
Use a clear, warm, direct tone. Avoid exaggerated promises.
Use the approved product names and facts supplied for each task.
Do not invent testimonials, certifications, comparison results, discounts, or deadlines.
Ask for missing product information rather than guessing.
Keep existing purchase behavior unchanged unless the request explicitly asks to change it.
```

Adapt this to your brand. Include actual approved product facts and wording where needed instead of relying only on general rules.

## Add a reusable Skill

A Skill is a reusable set of instructions for a particular job. You do not need to write code.

Select **Add skill** and complete:

| Field           | What to enter                                                                         |
| --------------- | ------------------------------------------------------------------------------------- |
| **Name**        | A recognizable task name, such as `product-education-copy`.                           |
| **Description** | What the instructions do and when Jurni should use them.                              |
| **Content**     | The complete instructions, approved examples, and constraints. Markdown is supported. |

Select **Add skill** to save. To revise an existing item, open its edit action, change the fields, and select **Save skill**.

A useful description is “Use when writing benefit and FAQ sections for first-time customers.” It is clearer than “Helpful marketing information.”

### Example Skill content

```text theme={null}
For product-education sections:
- Start with the customer's question or concern.
- Answer using only the approved product facts supplied for the task.
- Use short headings and plain language.
- Explain the benefit without adding unsupported outcome claims.
- Keep purchasing terms consistent with the connected product and approved offer.
- Flag missing evidence rather than filling it with invented proof.
```

## Upload existing instructions

The Skills area accepts **.md, .markdown, and .txt** files. Use its upload action for an existing instruction file and review the saved entry afterward. Do not assume a PDF or a slide deck is accepted by this upload control.

For a one-off reference image, Figma frame, or campaign file, use the relevant [chat attachment](/build/ai-editing) instead.

## Keep guidance useful over time

Update the relevant entry when approved claims, product facts, tone, or brand requirements change. Remove instructions that conflict with newer guidance. Keep each Skill focused so its purpose is clear.

Editing knowledge does not automatically rewrite already-created pages. Open the page and request the intended change, then review it. For live purchasing content, test the real product and checkout behavior after the edit.

## Related guides

* [Build a campaign page with AI](/build/ai-campaign-workflow)
* [Prompting best practices](/building-funnels/ai-chat-prompts)
* [Prompt examples](/build/prompt-library)
* [Brand Settings](/getting-started/brand-settings)
* [Product content and media](/products/content-media)


## Related topics

- [Brand Settings: Logo, Fonts and Brand Identity](/getting-started/brand-settings.md)
- [Manage your shop settings](/getting-started/setup-account.md)
- [Build a campaign page with AI](/build/ai-campaign-workflow.md)
- [Prompting best practices](/building-funnels/ai-chat-prompts.md)
- [Build from Figma references](/building-funnels/figma-file.md)