> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Settings: Logo, Fonts and Brand Identity

> Customize your Jurni brand identity by uploading your logo, selecting fonts, and configuring product mapping. This guide covers the brand settings panel.

Brand Settings give Jurni a reusable source of truth for the visual identity and product context your team uses when creating experiences. Configure these settings before generating or templating a large number of pages so new work starts closer to your brand by default.

## What belongs in Brand Settings

Depending on your workspace configuration, Brand Settings can include information such as:

* Brand logo
* Brand typography / fonts
* Core visual identity settings
* Product mapping or product context used by Jurni

Brand Settings are different from **AI Knowledge**. Brand Settings define reusable brand and product configuration, while AI Knowledge provides additional information Jurni can use when generating or reasoning about content.

## Logo

Upload the primary logo you want Jurni to use as the default brand reference.

For the cleanest results:

* Use a high-quality source file.
* Prefer a transparent background when the logo will appear over different page colors.
* Make sure the logo remains readable at mobile sizes.
* Keep alternate campaign logos inside the experience when they should not become the workspace default.

## Fonts

Configure the fonts that represent your brand's primary typography. Consistent workspace-level fonts make AI-generated pages, templates, and newly added sections easier to keep on brand.

<Tip>
  After adding a custom font, preview important pages on both desktop and mobile. Font files and fallback behavior can affect wrapping, spacing, and section height.
</Tip>

## Product mapping

Product mapping helps Jurni understand which commerce products should be associated with the workspace or brand context used during creation.

Keep the mapped products current when:

* New hero products launch.
* A product is discontinued.
* Variants or pack sizes change materially.
* The team changes which products should be prioritized in generated experiences.

## Brand Settings and existing pages

Treat Brand Settings as a default source for creation—not as a substitute for QA. When you change brand configuration, review important existing experiences rather than assuming every previously customized element will update automatically.

## Brand Settings and AI generation

The better the brand foundation, the less cleanup your team should need after AI generation. Before generating a campaign page, make sure the workspace contains the correct logo, typography, product context, and AI Knowledge for that campaign.

## Keep campaign-specific choices on the page

Not every visual decision belongs in global Brand Settings. Temporary campaign colors, seasonal art direction, one-off logos, or experimental typography are usually better configured in the experience itself so they do not become the default for unrelated pages.

## Related guides

* AI Knowledge Setup
* Create an Experience
* Experience Editor
* Products and Variants
* Saved Sections


## Related topics

- [Jurni Shopify Page Changes Theme Fonts or Styles](/troubleshooting/shopify-theme-style-conflicts.md)
- [Setting Up AI Knowledge in Jurni](/getting-started/setup-ai-knowledge.md)
- [Manage your shop settings](/getting-started/setup-account.md)
- [Build from Figma references](/building-funnels/figma-file.md)
- [Recreate a landing page from a reference](/academy/playbooks/recreate-reference-page.md)