> ## Documentation Index
> Fetch the complete documentation index at: https://docs.getjurni.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Products and Buy Boxes in Jurni

> Understand the connected catalog, shared product content, page-level Buy Box, and purchasing action before configuring a shoppable experience.

A **product** is what you sell. A **Buy Box** is the purchasing area on a page: it presents the product, lets shoppers make the supported choices, and sends that selection to cart, checkout, or another destination.

A Buy Box is not necessarily a full product detail page. You can place it inside a longer campaign page with education, reviews, and FAQs.

## The workflow

<Steps>
  <Step title="Make the real product available">
    Find the product in **Products** and check its variants and subscription plans in the connected commerce system. For Shopify, check **Manage products** if the item is missing from the editor or AI product picker.
  </Step>

  <Step title="Prepare reusable product content">
    Open **Edit Product Data** for benefits, product details, curated reviews, and variant media. Skip this step for content that should exist only on this campaign page.
  </Step>

  <Step title="Add and connect the Buy Box">
    In the editor, add the purchasing section and select the actual product. Set the supported purchase choices and action. A product name typed into the design is not a product connection.
  </Step>

  <Step title="Refine the layout">
    Use the visual controls or AI to adjust copy, images, spacing, and the mobile/desktop layout. Preserve the real product selection and working purchasing controls.
  </Step>

  <Step title="Test the purchase, then publish">
    Test the default selection and important alternatives. Verify the product, variant, quantity, subscription plan, discount, and final amount in the intended cart or checkout.
  </Step>
</Steps>

Start with [Add and configure a Buy Box](/products/add-buy-box) for the page steps.

## Where each kind of change belongs

| You want to change…                                          | Go to…                                                                            |
| ------------------------------------------------------------ | --------------------------------------------------------------------------------- |
| Product price, inventory, Shopify variants, or selling plans | Shopify or the relevant commerce/subscription app.                                |
| Shared benefits, details, or variant media                   | [Products → Edit Product Data](/products/content-media).                          |
| A page's layout, selected product, and purchasing action     | The Buy Box in the page editor.                                                   |
| Offer qualification and promotional rules                    | [Offers](/commerce/offers-overview), with actual discount enforcement in Shopify. |
| General display options for the supported Shopify cart       | [Storefront Settings → Cart Settings](/commerce/cart-display-settings).           |

## Reusing a purchasing design

A **template** is a starting design. A reusable section or shared Buy Box can have a different update scope from an ordinary local section. Before editing an existing shared purchasing area, check what the editor says will be updated.

[Saved Sections](/building-funnels/saved-sections) create independent inserted copies; [Global Sections](/build/global-sections) remain linked to shared content. Do not assume duplicating a whole page makes every shared section independent.

## Shopify versus other storefronts

Shopify has the native product connection. Jurni-hosted pages and native Shopify Pages use different cart environments, so test the destination you will actually publish.

For headless or non-Shopify brands, agree the [purchase path](/commerce/non-shopify-purchase-flows) with the Jurni team first: cart API, direct checkout, store product-page link, or a custom solution. Do not build selectable options that the destination cannot purchase.

## Continue with your task

* [Products and variants](/building-funnels/products-and-variants)
* [Product content and media](/products/content-media)
* [Purchase options](/building-funnels/product-purchase-options)
* [Understand the scope of an edit](/products/editing-scope)


## Related topics

- [Understand what a product or Buy Box edit changes](/products/editing-scope.md)
- [QA Checklist Before Publishing](/building-funnels/qa-checklist.md)
- [Add and configure a Buy Box](/products/add-buy-box.md)
- [Configure purchase options](/building-funnels/product-purchase-options.md)
- [Find products and understand variants](/building-funnels/products-and-variants.md)